Some people will say but thats not fair that there is a place such as that. He created us He made us so He has that right even though he desires us to choose life instead. It's so serious that He gave his life as a ransome for us. He wants to save us instead to follow after Him.
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But now, O Lord, thou art our father; we are the clay, and thou our potter; and we all are the work of thy hand.
Isaiah 64:8

Yet He did not prepare it for us.
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Then shall he say also unto them on the left hand, Depart from me, ye cursed, into everlasting fire, prepared for the devil and his angels
Matthew 25:41