Yes indeed very funny.

The whole bit including the blogs.

This says it all:

Quote
6. It makes the scientists look cool. Surely if this was a viral marketing campaign run by a PR firm they would not make that mistake. They are not that stupid…

oh yes, very cool. hoy. I will say no more but not for lack of trying. There simply is no more to say.

XXX on the hat Bex, for sure. Looks like a jug of moonshine or else a cherry bomb that it's pasted on.