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LOL. Now that's funny! I mean in a perverse kind of way. It's just about as insane as mercury fillings to begin with as, think about it, we are ingesting that stuff all day long once they are in. Are we really much different than the sheep and monkeys? Why was that not enough to stop the madness?

OK, so let's expand on your theme. Give the superhero a BIG "M" for "mercury" on his shirt, have heavy metal music in the background, and have him say something manly and manic like, "Eat your mercury, kids, it's GREAAAAT! It will give you gingivitis, rashes, depression, irritability, insomnia, insanity, headaches, thyroid and adrenal problems, frequent urination and so much more!"

The product can be named Toxi-Toasties, and the announcer can say at the end, "Eating Toxi-toasties may cause serious side effects like your face turning blue, and your head falling off. So check with your doctor to see if ToxiToasties are right for you."

Make it a little dweeby kid with black glasses with one lens broken and tape on the other. He's got a t-shirt on that says, "Sugar...ummm, ummm, good." Have his slovenly mother push him out the door saying, "I'll be at the school at 4 to take you for your flu shot."

You get the picture?

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TW