Surveys used to be such a chore! We had to make up the
questions, get them printed, put them in the magazine or newsletter and then,
find some kind soul who had a software package that could analyse the results (thank
you Trevor!). Those days are gone, thanks to Constant Contact and their automated survey software - phew!
There was just so much we wanted to know - from what people liked and
didn't like about the magazine and the AVN to what sorts of articles you wanted
to see in the future to what motivated you to buy products or services.
We had the questions for sure - and the response from our
readers was absolutely phenomenal! Our response rate was over 35% which was
well in excess of what we would have expected. And more than that - in general,
you didn't just go through and tick off numbers and leave it at that. You wrote
to us about your lives, your concerns and why it is that you cared so much
about the same issues that we write about and act upon - health, parenting, the
environment and the promotion of organic lifestyles. Thank you!
It will be a little while still before all of the results
are analysed though you will be pleased to know that many of your suggestions have already been acted upon. Due to your inpute, we have been able to make some quite
exciting and positive changes to our magazine and our organisation.
First of all, as we hinted in the last edition of Doing the
Rounds, we will be rebranding the magazine, giving it a fresher look, a broader
appeal (without changing our hard-hitting approach to the issues that matter)
and a new name. For those who have been waiting with bated breath - your wait
The next edition of Informed Voice which will be out in
early June 2008, will be the last volume with that name. Starting with the next
edition, we will be called Living Wisdom - a magazine that seeks to empower
positive changes to our health and our world as well as celebrating the
knowledge of the present without forgetting the wisdom gained over centuries by
those who went before.
Our committement and focus are unchanged, but your
suggestions have led us to take the following steps as a beginning - more will be
coming as we implement the changes leading to the first edition of Living
There will be more vaccination and general
health features in the magazine since those were the most popular and well-read
articles in Informed Voice.
We will introduce a section at the end of many
feature articles called Applied Wisdom. These snippet-sized articles will give you a quick and
easy-to-fulfill list of actions you can take based on the information discussed in
the article. Many of you said you wanted
to be more proactive but needed some assistance to work out what to do. We hope that these feature will give you the start you need.
We will link more of our features with our
fledgeling website, thus making it easier to get more information on subjects that interest
For the 30% of our readers who say they would
prefer a downloadable subscription to save the environment or for those who
live overseas and for whom postage can be quite costly, we will have a
completely downloadable subscription and membership in the next 2-3 weeks.
I would like to share some of the other very exciting responses to our survey which
specifically relate to why our magazine is such an excellent vehicle for those
who want to promote their business or practice to a targeted, committed and intelligent audience.
66.7% of readers have purchased goods and
services from ads and articles they read in the magazine.
The strongest influences on their purchasing
decisions are ethical, environmental and health-related (cost was a very
distant fourth to these passionate and concerned individuals!)
The magazine is seen as a resource by 36.1% of
readers and as a vehicle for positive change by 30.1%.
Over 90% take herbal and vitamin supplements
Naturopaths, chiropractors, homeopaths and
massage therapists are the most-visited practitioners.
26.6% have university degrees and 34.7% earn up
to $100,000 pa.
If you are a potential advertiser who would like more information on
the opportunities available for promoting your business or service via Informed
Voice / Living Wisdom, please contact Dianne Trussell either by phone on 02 6687
0469 or by email to firstname.lastname@example.org.
She's sure to make you an offer you can't refuse!
Until the next issue, stay well, stay happy and stay alert.
Yours in health,
For those who would prefer to treat themselves and their
families safely, easily, naturally and confidently for common, everyday
complaints, the AVN is proud to now be stocking The Complete Homoeopathy
Handbook by Miranda Castro. This books is a very comprehensive guide to using
homoeopathic remedies at home - both externally and internally. It covers
proper diagnosing of symptoms and the specific dos and don'ts of treating more
than seventy conditions which most if not all families may face at one time or
another. An excellent book which is on the curriculum of Sheri Nakken's very popular online
homoeopathic first aid course, this is a must-have bible for anyone who wants
to have the knowledge at their fingertips to allow them to avoid the use of
pharmaceutical drugs for mild, easily-treatable conditions.
Investigate Before You Vaccinate
Meryl Dorey has a message to tell and she is taking it out
on the road. As you can see in the column to the left, there are a large and
ever-growing number of seminars coming up - and the information that will be
shared at these events covers Meryl's more than 18 years of research on the health
effects of medical vaccination. To book tickets, please visit our website - this link
will take you directly to the page where you can book tickets with your credit
card using our secure facility. Alternatively, just give us a call during
business hours on 02 6687 1699 or fax your order to 02 6687 2032. You can also
send a cheque or a money order to AVN, PO Box 177, Bangalow NSW 2479.
If one of these seminars is taking place near you, please do
come along! If you can tell others about these events, that would be fantastic.
If you would like flyers to either hand out, leave with health food stores or
natural health practitioners, put up in schools and libraries, etc., contact Janiece and she will be happy to send you
If you can help out either at the door or on our book stand,
please let Janiece know that too as
these events can be an awful lot of work and if the effort can be shared
amongst a few of us, it will make it easier for us all.
If you would like to have a seminar near you and we don't
have one on this list, please contact Janiece
as well and she will be happy to let you know what you can do to get one going.
We do all the publicity and pay for all venues etc., we just need you on the
ground to find a venue and select a date and possibly to help handing out
flyers so it isn't a lot of work but it can be very rewarding - especially to
those who come along on the evening with their questions!
Antioxidants under attack by mad scientists
The latest attack on vitamins A, C, E, selenium and
beta-carotene comes from the Cochrane Library, a widely-read source of
information on conventional health matters. In the paper published yesterday,
these antioxidants were linked with a higher risk of mortality ("they'll
kill you!"), and now serious-sounding scientists have warned consumers
away from taking vitamins altogether. But with all the benefits of antioxidants
already well known to the well-informed, how did the Cochrane Library arrive at
such a conclusion? It's easy: The researchers considered 452 studies on these vitamins, and they threw
out the 405 studies where nobody died! That left just 47 studies where subjects
died from various causes (one study was conducted on terminal heart patients, for
example). From this hand-picked selection of studies, these researchers
concluded that antioxidants
I think we've got a trend going with Merck and
conveniently, they all start with V - Vioxx, live-virus Vaccines and vaccine mercury, called thiomersal. The new report in
The Journal of the
American Medical Association - a mainstream medical outlet if ever there was
one - is trashing Merck as basically committing scientific fraud that led to
is often published in major medical journals and doctors are lending their names
to it, the editor of the Journal of the American Medical Association said on
Tuesday. Doctors, regulators, publishers and others are all taking money,
information and small presents from pharmaceutical companies and being
influenced in the process, said Dr. Catherine DeAngelis. "It goes for all
of us," DeAngelis, whose journal is influential nationally and globally,
said in a telephone interview.
Most of the college
students who got the mumps in a big outbreak in 2006 had received the
recommended two vaccine shots, according to a study that raises questions about
whether a new vaccine or another booster shot is needed. The outbreak was the
biggest in the U.S. since shortly before states began requiring a second shot
for youngsters in 1990.
Nearly 6,600 people became sick with the mumps, mostly in eight Midwest states,
and the hardest-hit group was college students ages 18 to 24. Of those in that
group who knew whether they had been vaccinated, 84 percent had had two mumps
shots, according to the study by the Centres for Disease Control and Prevention
and state health departments.
That "two-dose vaccine failure" startled public health experts, who hadn't
expected immunity to wane so soon if at all.
global rice shortage has seen prices of one of the world's most important
staple foods increase by 50 per cent in the past two weeks. Mass hunger has
spawned violent rioting across Africa including Egypt, Indonesia, Haiti, the
Phillipines, Russia and Argentina. Haiti is the poorest nation in the Western
hemisphere, where 80 percent of the population lives on less than $2 per day
and the typical adult diet consists of just 1,640 calories-640 calories less
than the recommended adult intake. As reported on the Generator one month ago,
Haitians have been subsisting on a diet of clay mixed with salt and vegetable
shortening. The United Nations warned in February that 36 countries, including
China, face food emergencies this year.
prices in Africa soar 400 per cent
agencies in Africa are struggle to supply food to impoverished nations as food
prices have doubled and in some cases increased by 400 per cent. Most grains
have more than doubled in price, but the white beans that form a staple
component of the Sudanese diet have risen from $235 a tonne, to $1160 in less
than two years. The World Food Program has issues an emergency appeal for half
a billion US dollars to meet a shortfall in its aid budget due to the
increasing cost of grain. China recently placed an export ban on 12,000 tonnes
of maize purchased by the World Food Program because it needed it for internal
use. The price of rice across the world rose more than 50 per cent during
March, because demand has outstripped supply.
glacier empties lake in Chile
Cachet lake in in Aysen, southern Chile, dried up on April 6th for
three days after the melting of neighboring Colonia glacier filled the lake and
increased pressure on a second glacier that dams the lake, keeping it full. The
water bored a 5-mile tunnel through the glacier and finally emptied into the
Baker River on April 6, according to glacier scientist Gino Cassasa. The lake
was nearly full again by late Wednesday, Cassasa said. He said the unusual
occurrence is a direct impact of global warming.
boss accepts limitations of "clean" coal
of the National Generators Forum, John Boshier, admitted on the ABC's 7.30
report last week, that it is impractical to bury the 200 million tonnes of
carbon dioxide emitted by Australia's coal fired power stations each year. He
was defending the use of the term "clean coal" for the brown coal power plants
in Victoria's Latrobe Valley which Greenpeace has claimed in the Australian
Consumer and Competition Commission is misleading advertising, in breach of the
Trade Practices Act. The electricity generator, HRL, has been given 100 million
dollars by the federal government to bury some of the carbon dioxide it
produces. When the project is complete, the emissions will be the same as those
from a black coal fired power station.
sets its sights on milk
magazine in the United States has just published an expose on industrial
farming proponent Monsanto, detailing the well documented claims that it
terrorises farmers into using its genetically modified seeds and the chemicals
that support them, and creating ecological havoc as it goes. Monsanto has
purchased seed companies in the US responsible for more than half the
production of fresh vegetables. Most recently the food giant has tackled the
dairy industry, campaigning for the widespread adoption of the artificial
growth hormone rBST, approved fifteen years ago by the US Drug and Food
Administration, despite lack of evidence that it is safe for humans and solid
evidence that it is harmful to cows.
hemp laws for New South Wales
New South Wales government will introduce new legislation during April to
legalise the growing of industrial hemp, also known as cannabis. Hemp fibre can
be used for textiles and paper, the seeds can be used to make cosmetics and
food and the pith, or hurd, of the stems makes a masonry that is stronger than
cement. Cement is a major source of greenhouse gases. The crop uses less water
and pesticides than cotton. A trial crop yielding two tonnes of dried stems per
hectare has been approved by police and contains only minute amounts of
tetrahydrocannabinol or THC, the active ingredient in marijuana.
changes purchasing policy
communications manager for Woolworths, Clare Buchanan, told the Generator on
April 11th that the company accepted that centralised buying
practices were a contributor to global warming. PLAY SNIP. She said that
while the supermarket chain takes profits out of the communities in which it
operates, that local businesses would spend in those communities, that many of
the company's shareholders live in regional areas and so the money would
eventually flow back, when those shareholders sell their shares and spend that
money. She said that the company simply responds to the wants and needs of its
customers and is not responsible for the fact that the industrialisation of
food has a major negative impact on the environment.
not a green alternative after all
for ethanol is expected to double the agricultural use of water, according to
the Stockholm based International Water Institute. Agriculture uses 70 per cent
of the available fresh water world wide, and more than eighty percent in
Australia and the United States. Recent Ethanol laws passed in the United
States require ethanol to be present in all retail petroleum, despite a
shortage of corn, and a recent report showing that it takes more fossil fuel to
grow and process the corn than is replaced by the ethanol it produces. The US
already uses more fresh water than is replaced by rainfall, lowering its
aquifers by meters each year.
Compiled by Giovanni Ebono of The Generator for the Community Radio
Network of Australia.
You can read the Generator news every day, or download this broadcast, from
In 1999, the Australian government ordered the removal of mercury from all childhood Vaccines. It was several years however before the old mercury-laden Vaccines were actually used up and in all that time, children continued to receive mercury - a known killer of brain cells - in their shots.
Recent vaccine tests conducted by HAPI (Health Advocacy in the Public Interest) indicate that many if not most childhood and adult shots may still contain this toxic heavy metal. Independent testing is needed!
The Australian Vaccination Network is planning on testing every currently-licensed vaccine for the presence of toxic heavy metals. Funding is required to perform these tests properly. Without proper independent tests, Australian children and adults may continue to be poisoned by the failure of the government to ensure the removal of toxic ingredients from Vaccines.
Can you help with raising funds for this project? Visit our website at www.avn.org.au or fill in the donation form and return with your cheque, money order or credit card details. Please consider subscribing to our magazine, Informed Voice and supporting us with your membership as well.
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